Online Audience Measurement
27faces is a high-tech tool for experts in business analytics, marketing and merchandising, which allows
- To accurately measure the audience of Digital Signage Networks (Digital Out Of Home — DOOH) performing its segmentation instantly;
- To estimate the impact of the media content on the audience;
- To dynamically adapt the DOOH advertisement to the current audience;
- To create customer profile measuring the level of your store’s interaction with him and evaluating the customer’s behavior in the key points.
27faces utilizes a video sensor and a number of unique computer vision algorithms to calculate the following metrics:
- Count — the number of viewers who’ve paid an attention to a particular product or have watched the advertisement.
- Opportunity to See (OTS) — the number of potential viewers who were close to the presented product or advertising media;
- Dwell Time — the average time during which potential viewers have been in the visibility range to the presented product or advertising media ;
- Attention Time — the average time when the viewer was watching the object of interest;
- Gender — viewer gender (man/woman);
- Age — viewer age group (child/youth/adult/seniors).
27faces doesn’t require any audience assistance. Information is collected in the real time anonymously and impartially without storing any personal data.